Social Media
College of Engineering - Content Creation & Management
Problem/opportunity:
The newly established College of Engineering at Illinois State University needed a consistent and engaging social media presence to raise awareness, build excitement ahead of its official opening, and connect with key audiences including students, faculty, alumni, and the broader university community.
Special circumstances:
This ongoing project was completed as part of my role as a social media intern and office assistant for the College of Engineering. I was responsible for creating and managing content across four major platforms—Instagram, Facebook, LinkedIn, and TikTok—while aligning messaging with the college’s brand identity and strategic communication goals.
Target public(s):
Primary: Current and prospective engineering students at Illinois State University
Secondary: Faculty, alumni, university partners, and local community members
Objective:
Develop and maintain regular social media content on Instagram, Facebook, LinkedIn, and TikTok by the end of each academic semester. (Benchmark: Posting schedule and engagement patterns of similar ISU colleges.)
Increase follower engagement by at least 40% across all platforms within one semester. (Benchmark: Previous engagement metrics from ISU Engineering accounts.)
Strengthen online visibility and community connection prior to the college’s fall 2025 opening. (Benchmark: Follower growth, shares, and comments from students and alumni.)
Evaluation:
Content was developed, posted consistently, and tailored to each platform’s audience and algorithm.
Social media engagement increased by 56% over the course of the semester, exceeding the original benchmark.
The College of Engineering saw significant growth in followers and interaction from both students and alumni, indicating stronger digital presence and community engagement.
