Press Releases
Problem/opportunity:
JMG Public Relations needed to publicize its 10th anniversary milestone and highlight its growth, leadership, and evolving services in the competitive PR industry. The opportunity included reinforcing the agency’s reputation, showcasing its client successes, and attracting new business through strategic media outreach.
Special circumstances:
This example reflects real-world media coverage and was included in my portfolio to demonstrate my ability to monitor press opportunities, track coverage, and identify story angles relevant to client milestones and long-term branding goals.
Target public(s):
• Primary: Industry media and business journalists interested in public relations trends and agency growth
• Secondary: Potential clients, current partners, and stakeholders in the PR and marketing industries
Objective:
Secure positive media coverage of JMG’s 10th anniversary in at least one business-focused publication by April 2024.
(Benchmark: Past anniversary coverage for boutique PR firms of similar size.)Increase brand visibility among prospective clients in the NYC metro area through digital press features.
(Benchmark: Site traffic and engagement metrics following media placement.)Position JMG PR as a forward-thinking leader in boutique PR by highlighting its initiatives and founder’s vision.
(Benchmark: Qualitative analysis of press mentions and framing of messaging.)
Evaluation:
The article was published by citybiz, a respected platform for business news, successfully meeting the coverage objective.
The feature contributed to increased digital visibility and provided content for repurposing across JMG’s owned media.
The tone and structure of the piece effectively elevated the founder’s voice and highlighted JMG’s innovative approach, supporting the brand’s leadership positioning.
JMG Public Relations Partners with Event Tickets Center to Enhance Ticket Purchasing Experience
Problem/opportunity:
Event Tickets Center (ETC), a leading secondary ticket marketplace, aimed to expand its brand presence and industry influence in the live event ticketing market. With the global online event ticketing market projected to reach USD 59.53 billion by 2031, ETC recognized the need to amplify its story and position itself as a leader in online ticketing and fan engagement.
Special circumstances:
This project involved announcing the partnership between JMG Public Relations and Event Tickets Center. The collaboration focused on leveraging JMG PR's expertise to amplify ETC's brand presence, highlight its growing role in ticketing and fan engagement, and elevate it as a go-to company in the secondary ticket market.
Target public(s):
Primary: Media outlets covering business, technology, and entertainment sectors.
Secondary: Industry stakeholders in the live event ticketing market, including potential partners and investors.
Objective:
Develop and distribute a press release announcing the partnership by May 16, 2025. (Benchmark: Previous partnership announcements by JMG PR.)
Achieve coverage in at least one reputable industry publication within two weeks of release. (Benchmark: Past media coverage metrics for similar announcements.)
Enhance ETC's brand visibility and credibility in the live event ticketing market through strategic media exposure. (Benchmark: Increase in inquiries or website traffic following the announcement.)
Evaluation:
The press release was successfully developed and distributed on schedule.
The announcement was featured in citybiz, a respected business news platform, within the targeted timeframe.
Post-release analytics indicated a measurable uptick in website visits and inquiries, suggesting increased brand awareness in the target market.
JMG Public Relations 10th Anniversary Press Coverage
JMG Public Relations Partners with Thermal Concepts to Drive Sustainable HVAC Solutions
Problem/opportunity:
Thermal Concepts, a leading HVAC and controls solutions provider in the Southeastern United States, sought to amplify its brand message, enhance its digital presence, and develop content strategies to support expansion into new markets, specifically Florida and Georgia.
Special circumstances:
This project involved announcing the partnership between JMG Public Relations and Thermal Concepts. The collaboration aimed to position Thermal Concepts as a leading authority in HVAC and control solutions, leveraging JMG PR's expertise in strategic communications to enhance industry leadership and brand presence in key markets.
Target public(s):
Primary: Media outlets covering business and technology advancements in sustainable HVAC solutions.
Secondary: Industry stakeholders in HVAC, including potential clients in manufacturing, data centers, hospitality, government, healthcare, education, and retail sectors in Florida and Georgia.
Objective:
Develop and distribute a press release announcing the partnership by March 13, 2025. (Benchmark: Previous partnership announcements by JMG PR.)
Achieve coverage in at least one reputable industry publication within two weeks of release. (Benchmark: Past media coverage metrics for similar announcements.)
Enhance Thermal Concepts' brand visibility and credibility in new markets through strategic media exposure. (Benchmark: Increase in inquiries or website traffic from Florida and Georgia regions.)
Evaluation:
The press release was successfully developed and distributed on schedule.
The announcement was featured in citybiz, a respected business news platform, within the targeted timeframe.
Post-release analytics indicated a measurable uptick in website visits and inquiries from the targeted regions, suggesting increased brand awareness in the new markets.
Charles D'Alessandro Joins Madison Estates Sotheby's International Realty
Problem/opportunity:
Madison Estates Sotheby's International Realty sought to announce the addition of seasoned real estate professional Charles D'Alessandro as a Licensed Associate Broker. The opportunity was to highlight his extensive experience and the strategic expansion of the firm's services into new markets.
Special circumstances:
This project involved crafting a press release to publicize a significant personnel addition to the firm. The release aimed to position both the company and Mr. D'Alessandro favorably within the real estate industry, emphasizing their combined strengths and future growth plans.
Target public(s):
Primary: Media outlets covering real estate and business news.
Secondary: Real estate industry professionals and potential clients in Brooklyn, NY, and Greenville, SC.
Objective:
Develop and distribute a press release announcing Charles D'Alessandro's new role by February 28, 2025. (Benchmark: Previous press releases for similar personnel announcements.)
Achieve coverage in at least one reputable real estate or business publication within two weeks of release. (Benchmark: Past media coverage metrics for company announcements.)
Enhance brand visibility and credibility in the new market of Greenville, SC, through strategic media exposure. (Benchmark: Increase in inquiries or website traffic from the Greenville area.)
Evaluation:
The press release was successfully developed and distributed on schedule.
The announcement was featured in citybiz, a respected business news platform, within the targeted timeframe.
